.

Market Basket Offering Year-Long Discount

Market Basket is offering a 4% discount.

Market Basket is offering 4% off. Photo credit: Marc Fortier.
Market Basket is offering 4% off. Photo credit: Marc Fortier.

By Les Masterson

Market Basket is offering a yearlong 4% discount on most of its items as the chain battles in the crowded supermarket market that includes “nontraditional” supermarkets like Walmart and Target, as well as Stop & Shop, Hannaford, Wegmans, Whole Foods and Trader Joe’s, just to name a few.

Market Basket said the yearlong program is a “thank you for continued loyalty and patronage.”

The additional 4% off promotion caters to every shopper and is designed to thank Market Basket’s many valued customers, and to also serve as a welcoming invitation to new customers to experience ‘More for Your Dollar’ shopping,” the company said. “Market Basket will continue to keep existing prices low and continue to feature a large variety of weekly specials in its circular.

“The additional 4% off promotion is a reward for its loyal customers and an investment toward a long-term growth strategy to attract new customers, increase sales, and continue to strengthen and build Market Basket’s brand identity,” Market Basket added.

The Boston Globe estimated the discount would mean a savings of close to $400 for a family of four over an entire year.

Mike Berger, senior editor of the Griffin Report of Food Marketing, told The Globe the greater competition is good for consumers.

“This is a very aggressive supermarket environment and will become even more so during this year,” he said.

The discount program does not include beer, wine, cigarettes, gift cards, lottery and milk. 

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something