For anyone who’s gone to Drum Hill looking for a quick burger, but just isn’t into Burger King or McDonalds, we have some good news for you.
If all goes according to schedule, a new Five Guys Burgers and Fries location will be coming this June to Drum Hill Plaza in between Moe’s and Cost Cutters, joining other nearby Five Guys in Nashua, Burlington and Westford.
Instead of being a hindrance, the abundance of other restaurants nearby was a key factor in the location decision for Marc Magerman of Massachusetts Burger Enterprises LLC, the franchisees for Five Guys in Massachusetts.
He notes that despite the occasional “Five Guys pilgrims” who will go to a location no matter where it is, more options generally lead to higher profits and believes that his company’s brand can compete with other comparable restaurants.
“We want to be where people looking for food are going, and we love to be close to a Burger King or a McDonalds because we think we’re better,” says Magerman. “What makes Five Guys unique is the atmosphere when you enter the store and the quality of the product, unlike other fast food establishments, we don’t cook the food before we order it, and we think the freshness and the quality of the food make it second to none.”
Indeed, Drum Hill Plaza was almost the site of a new Five Guys four years ago as the first Five Guys locations were coming into the state, but that opening was dashed due to the initially proposed location, at the end of the strip near Walmart, being too large.
In addition to the other restaurants nearby, the presence of two anchor stores with Hannaford and Walmart also proved to be a draw for opening the store according to Magerman.
Between now and June, the store will begin renovation of the location as well as other items such talking with the Chelmsford Board of Health over the store’s ubiquitous peanuts.
“We try to follow the decisions of a town’s Board of Health, but we’ve never been told not to put peanuts in a restaurant, it’s a brand standard and we clearly post on all doors the presence of peanuts in our stores, so we’ve never really had a problem with it,” says Magerman. “It pleases more people than it disappoints, but those people who are allergic, we are sensitive to that and I think we’ve taken the steps to avoid any problems.”
More information on Five Guys is available on their website.